Advance your customer analysis

Apply what we've learned to segment customers and drill down on their needs with fields and tags. In this video tutorial, you will learn how to:

• Use note fields to capture important information in your raw data.

• Leverage fields alongside tags to narrow down on customer segments.

• Filter and surface themes to summarize in an insight.

Though we focus on a single use case, the concepts that we cover can be used for any project where you want to focus on identifying trends in segmented data sets.