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Simple, transparent pricing

Pay for active participants each month. Everything else is unlimited.

Free forever

$
0
/ MO

3 active participants / month


Unlimited studies

Unlimited questions

Unlimited responses

Unlimited teammates

Basic analysis

Online documentation

Fantail

$
29
/ MO

10 active participants / month


Unlimited studies

Unlimited questions

Unlimited responses

Unlimited teammates

Basic analysis

Online documentation

Basic support

Pukeko

$
59
/ MO

25 active participants / month


Unlimited studies

Unlimited questions

Unlimited responses

Unlimited teammates

Basic analysis

Online documentation

Priority support

Swan

$
99
/ MO

75 active participants / month


Unlimited studies

Unlimited questions

Unlimited responses

Unlimited teammates

Basic analysis

Online documentation

Priority support


Frequently Asked Questions

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What’s an active participant?

A participant is ‘active’ when they’re in a running study. Participants in paused or finished studies don’t count, and your participant allowance resets every month.

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What’s a teammate?

Teammates are other people you can invite to collaborate with on your research. You can have unlimited teammates on all plans.

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Do you charge extra for other features?

Nope! All features are included in every plan. We only charge based on how many research participants you want to use each month.

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Can I try out Dovetail for free?

Absolutely. Our Free plan is free forever. It has access to all our features but you’re limited to 3 active participants per month.

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Can I cancel at any time?

Yes. You can move back to the Free plan at any time and still have access to your data.

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I need more than 75 active participants!

That’s fantastic! Contact us and we’ll work out a custom plan for you and your team.

The glorious feature matrix

Look, this wouldn’t be a SaaS product if we didn’t list all of our features in some sort of neat grid.


Run a diary study using SMS messaging or email

Automatically send questions on a schedule

Analyze data with colored tags and grouping

Highlight interesting answers with stars

Receive photographs from participants to get the bigger picture

Capture and share research insights in a single place

Collaborate with researchers across your organization

Export responses and participant details to a .CSV file

Set participant time zones to run your research around the world

Track the progress of your study on the go with mobile support

Study data is stored securely using SSL encryption

You’re in control; pause and resume your study at any time

Edit participants’ answers to clean them up or merge during analysis

Preview your question emails before they’re sent to nail the wording

Quickly log in to Dovetail using your existing Google account

Fantastic customer support that gets back to you immediately